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Brand story

Brand story

Brand Identity

Often seen on prescriptions, “TID” is an abbreviation for “ter in die,” which is Latin for “three times a day.” For our brand, it suggests brushing your teeth “three times a day” with TID Toothpaste and expresses that TID can provide professional dental care in your daily life. TID makes brushing your teeth three times a day a pleasant and relaxing experience.

 
 

Brand Vision

TID develops a variety of dental care products and provides customized dental health solutions. To offer you reliable dental care products, Dr. Choi Jong-hoon and his research team at Yonsei University’s College of Dentistry work together to develop safe products and provide you with a trustworthy brand experience

Dr.Choi&Lab

Dr. Choi’s Research Lab

Dr. Choi’s Research Lab

At Dr. Choi’s Korea, Dr. Choi and researchers with expert knowledge in dentistry, are working at Yonsei University to develop high-quality oral care products through new scientific approaches and analyses. Based on the company’s monthly seminars and strong research, we are consistently striving to improve our products and contribute to improving the oral health of the Korean people.

Dr. Choi’s interest in and research on dental care began about 20 years ago, eventually culminating in the establishment of the TID brand. Instead of simply selling a variety of oral care products, such as toothpaste, mouthwash, and toothbrushes, we are committed to conducting research on and developing dental health solutions.

 

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